Centerparcs is a chain of holiday resorts (Netherlands, Belgium, Germany and France) that offers guests everything from holiday homes, to activities and restaurants. Their main focus is families with younger children who stay for a week(end). They also facilitate people who visit for a single day (including birthday parties and company outings).
Motivation for the redesign
Through a special offer I obtained tickets for the Aqua Mundo (a subtropic indoor pool). Together with my girlfriend I spend the day enjoying all the pools and slides. When I told my friend about it he wanted to do the same! However, he came back to me asking how I had gotten the tickets. Getting them had been so confusing he had given up.
Centerparcs has two websites and an application. This makes planning a stay, or booking an activity, very frustrating for their guests. I set out to simplify their customer journey by improving their site and the application. Considering the context above my main focus will be on day guests.